Dr Matthew Draycott

Matt is a Lego-obsessed educator with a focus on innovation and entrepreneurship in academia. Internationally-recognised for his expertise, Matt has a rich background in course design, development, and evaluation, spanning apps, websites, virtual worlds, and physical spaces. Currently an Associate Professor at Birmingham City University, he leads the BSc Digital Business Degree, and engages in research and industry collaborations. Matt’s career spans a range of roles including Associate Dean at The Global Banking School and Innovation Curriculum Developer at the University of Warwick, where he pioneered innovative educational strategies and led several impactful projects. His extensive experience also includes senior positions at several other universities, and spells in the private sector running companies and charities. Matt thrives on exploring learning models and educational trends, always seeking to understand their future implications. As a freelance business expert, he coaches startups and growth businesses worldwide, helping them navigate new markets and secure investments. Matt’s commitment to education and entrepreneurship is also reflected in his numerous publications and presentations on these subjects.